Type: Strategic Consulting Session / Business Audit Main Topic: Breaking through paid media ceilings and solving trust issues in a "too good to be true" highticket business. Speakers: Alex Hormozi: Founder of Acquisition.com, Strategic Consultant. Joel McDonald: Founder of "Just Get Out of Town" (JGOOT), Travel Coaching Business. Joel runs a successful travel coaching business generating $6.4M annually, but he is dangerously dependent on a single revenue source (Meta Ads) and has hit a "spend ceiling" at $100k/month. Every time he tries to spend more, his efficiency plummets. The core paradox is that his offer (luxury travel for pennies) is so good that it triggers massive skepticism ("too good to be true"). The goal of this session is to identify the constraints preventing him from doubling revenue to $12M+ and diversifying his acquisition channels. [ ] Launch UGC Loop: Incentivize current successful customers to post "selfiestyle" videos of their trips in exchange for a specific bonus (e.g., a locked checklist). [ ] Hire "Gen Z" Editor: Find a "hypercaffeinated, brainrotted" social native editor to create organic, trendbased shortform content. [ ] Implement AI Creative Variations: Take the single winning static image and use AI to generate 2030 variations (cartoons, filters, slight animations) to refresh ad fatigue. [ ] Diversify Avatars: Create specific ads featuring detailed demographics (e.g., Asian women, older retirees) to trigger the algorithm's "likeness" targeting. [ ] Implement Lead Scoring: Prioritize leads based on two specific criteria: Credit Card Spend (5k/month). Vacation Spend (5k/year). [ ] Rewrite Sales Script (Damaging Admissions): Frontload the sales call with all the reasons the program sucks (e.g., lack of date flexibility) to build trust before selling the benefits. [ ] Upgrade Sales Tech: Implement a Parallel Dialer (calls 10 numbers at once) to increase connection rates. [ ] Expand Sales Team: Hire m
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