Type: Technical Tutorial / Strategic Workshop Main Topic: Leveraging an IDE (Cursor) and Claude Code to autonomously ingest leads, segment audiences, write cold email copy, and launch campaigns in Instantly.ai via MCP. Speakers: Sales Development / Agency Expert (from "Top of Funnel"). The goal of this session is to move beyond manual Sales Development Representative (SDR) work. The speaker demonstrates a highleverage workflow where an AI Agent (Claude Code) acts as the operator. Instead of clicking buttons in a SaaS dashboard, the user sets up a local environment where the AI analyzes data, makes strategic decisions (segmentation), writes copy, and executes campaign creation directly via API/MCP. 1. IDE (Integrated Development Environment): The workspace used. The speaker prefers Cursor over VS Code for its ability to visualize code, CSVs, and browsers in a single window. 2. R.T.O. Framework: The prompting strategy used to program the AI: Role: Who is the AI? (e.g., "Mastermind Sales Developer"). Task: What specifically needs to be done? (e.g., "Analyze CSV and create campaigns"). Output: What is the deliverable? (e.g., "Active campaigns in Instantly"). 3. MCP (Model Context Protocol): The technical standard that allows the AI (Claude) to "talk" to external tools (Instantly.ai) safely and structurally via API. Figure 1: The full automation stack — Claude Code acts as the operator, using MCP as the bridge between local lead data and Instantly.ai campaign execution. Length: 80–100 words maximum. Tone: Zero small talk ("I hope this finds you well" is banned). Structure: High value, soft Call to Action (CTA). Goal: Move from cold to warm lead status; start a conversation, don't just sell. 1. Select IDE: Open Cursor (recommended for speed/shipping). 2. Directory Setup: Create a new empty folder on your local machine (e.g., "Claude Code Demo") and open it in the IDE. 3. Data Import: Drag and drop your .csv lead list into
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